MARKETING ANALYSIS OF SMOKED-CATFISH AT GALADIMA MARKET AMIDST THE COVID-19 PANDEMIC

Abstract

The study examined the marketing of smoked-catfish at Galadima market in Kano State amidst the covid-19 pandemic. A total of 80 questionnaires were randomly distributed among the respondents, information collected includes; demographic characteristics, source of market information, market margin, channels of distribution, place of selling and challenges faced by marketers. Results showed there were drastic decreases in market profit margin (N12,500). Place of sale includes; market, hawking and roadside. Challenges faced by the marketers includes; poor patronage (55%), low capital (15%), debtors (13.7%) and problem due to insecurity which hinders the supply of fish from Northeastern part of the country specifically Borno State.