MARKETING OF POULTRY EGG IN ONDO-WEST LOCAL GOVERNMENT AREA OF ONDO STATE, NIGERIA

Authors

  • I. Ibidapo Adeyemi College of Education, Ondo.
  • M. H. Ogunsipe Adeyemi College of Education, Ondo.
  • P. T. Owombo University of Science and Technology, Okitipupa, Nigeria.

DOI:

https://doi.org/10.51791/njap.vi.5140

Keywords:

gross margin, marketing, poultry egg, profitability

Abstract

The study investigated the marketing of poultry egg in Ondo-West local government area of Ondo State, Nigeria. The multi-stage sampling technique was employed in the selection of one hundred and twenty-five (125) poultry egg marketers for the study. Primary data collected with the aid of structured questionnaire were analysed using descriptive statistics and gross margin analysis. Result showed the mean age of respondents as 44.2±9.7 years, 63.2% were female and 36.8% were male and 72.0% were married. The mean household size was 7±3 members and 58.4% had secondary education. Price fluctuation constitutes a major challenge in poultry egg marketing. The gross margin was ₦48611.37. Marketing of poultry egg has improved the average household means of livelihoods and generate income. Hence, poultry egg marketing should be encouraged in terms of access to credit, information and provision of storage facilities.

Author Biographies

I. Ibidapo, Adeyemi College of Education, Ondo.

Department of Agricultural Science

M. H. Ogunsipe, Adeyemi College of Education, Ondo.

Department of Agricultural Science

P. T. Owombo, University of Science and Technology, Okitipupa, Nigeria.

Department of Agricultural Economics and Extension Ondo State

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Published

2024-07-07

How to Cite

Ibidapo, I., Ogunsipe, M. H., & Owombo, P. T. (2024). MARKETING OF POULTRY EGG IN ONDO-WEST LOCAL GOVERNMENT AREA OF ONDO STATE, NIGERIA. Nigerian Journal of Animal Production, 872–876. https://doi.org/10.51791/njap.vi.5140

Issue

2020: NSAP 2020 Proceedings

Section

Articles

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