MARKETING OF POULTRY EGG IN ONDO-WEST LOCAL GOVERNMENT AREA OF ONDO STATE, NIGERIA

Résumé

The study investigated the marketing of poultry egg in Ondo-West local government area of Ondo State, Nigeria. The multi-stage sampling technique was employed in the selection of one hundred and twenty-five (125) poultry egg marketers for the study. Primary data collected with the aid of structured questionnaire were analysed using descriptive statistics and gross margin analysis. Result showed the mean age of respondents as 44.2±9.7 years, 63.2% were female and 36.8% were male and 72.0% were married. The mean household size was 7±3 members and 58.4% had secondary education. Price fluctuation constitutes a major challenge in poultry egg marketing. The gross margin was ₦48611.37. Marketing of poultry egg has improved the average household means of livelihoods and generate income. Hence, poultry egg marketing should be encouraged in terms of access to credit, information and provision of storage facilities.